[Action plan]: Copy-paste blog and vlog post templates to write engaging content

[Action plan]: Copy-paste blog and vlog post templates to write engaging content

Content creation is more than occasionally writing a blog or facebook post. It will work the best:

  • if you know your target audience, their questions needs.
  • if you know in which stage of the customer journey your reader is. (1. Browsing for destinations 2. Looking for a hotel 3. Deciding between two or three hotels 4. Booked the hotel and is looking for tips)
  • if you show the local expertise which readers cannot find anywhere else

In this action plan you receive:

  • copy-paste outlines for  a blog post and a video content (headline, leads, and points to include) – you just have to fill it with your relevant content
  • tips on which type of audience will like it, on which stage of their customer journey
  • tips on where to get the content from
  • tips on how to reuse the same content – with minimum effort
  • tips for what kind of images to use and how to get them
  • schedule
  • list of tools

Click on the photo or the link to see the Action plan, you can also print it.

ActionPlan-content-template

Here is the copy of the PDF:

Action plan for creating five compelling pieces of content 

Background info:

Content creation is more than occasionally writing a blog or facebook post. It will work the best only

  • if you know your target audience, their questions needs.
  • if you know in which stage of the customer journey your reader is. (1. Browsing for destinations 2. Looking for a hotel 3. Deciding between two or three hotels 4. Booked the hotel and is looking for tips)
  • if you show the local expertise which readers can not find anywhere else

In this action plan you receive:

  • Two content copy templates (headline, leads, and points to include) – you just have to fill it with your relevant content
  • tips on which type of audience will like it, on which stage of their customer journey
  • tips on where to get the content from
  • tips on how to reuse the same content – with minimum effort
  • tips for what kind of images to use and how to get them

Note: words in CAPITALS are to be personalised by your own specifics, expressions in blue have been or will be explained in a separate action plan.

  1. Content outline – BLOG POST

[Headline]: Five secret spots in/around AREA you shouldn’t miss

[Lead]: While everybody knows CITY and hordes of tourists flock to SIGHT1 and SIGHT2, there are some hardly known, hidden places you will absolutely love. If you want to go where the locals go, and want to see the real AREA, read and keep this list and you will have the most unique insta-posts.

[Body]

[Headline of the sight or place]

Background info: Use headlines instead of simply listing the name of the area. It should catch the attention and show the USP of that place within the area, city, county, country etc.

Follow this structure:

The most beautiful beach in AREA

The highest viewpoint in the CITY

The only Gothic church still in its original form in West-COUNTRY

A surprisingly untouched piece of land

A little fishing village with only 7 regular inhabitants

The description of each point should be exciting, pointing out the specialities, the USPs. Use more colloquial language than sounding like an encyclopedia with long sentences. Add some facts if it applies but not too many.

It is very handy if you add some practical info and also relate it to your hotel or guesthouse by showing the distance from your property, and how to get there. You might include opening times and entrance fees, but this will put the burden of constant update on your shoulders.

You can also inert descriptions visitors left on social media, or evaluation sites like Tripadvisor. In these cases however, you have to ask for their permission.

A sample paragraph of the description:

#1: Ghajn Tuffieha is a popular rocky beach under the mountains in a unique, horseshoe shaped bay that you can only access by descending steep stairs. It is still untouched and not yet occupied by the tourism business, but you can hire parasols, sunbeds, and there are a few food stalls.

3 kms from HOTEL by car, then 5 minutes walk on the steep stairs.

A sample paragraph using content from the social media. Make sure you add the screenshot of the post to increase credibility, but also add it in a typed version so that it is legible and Google also finds it.

Who will like this piece of content:

  • Culture-junkies,
  • trendsetters,
  • travel addicts,
  • Instagram stars,
  • romantic couples

Stage in customer journey:

  • Deciding between two hotels,
  • Booked the hotel

How to reuse:

  • Lumen5 video of the blogpost,
  • Instagram/Pinterest post with some of the images of the hidden places used in the post,
  • Content posted on social media: Facebook, Twitter, LinkedIn,
  • Blog content posted on Medium,
  • Question-Answer on Quora

Where to find the content (tips, description and images):

  • directly from the management of the specific sight, their website
  • tourism boards,
  • earlier guests
  • Hashtags in social media (www.tintup.com)
  1. a. Content outline – VIDEO

[Headline]: These three meals you should definitely taste once in AREA

[Lead]: AREA is not only well-known for its amazing beaches and rich culture but also the gastronomy of both arabic and asian influence. But the hardest part is to know where exactly to go if you want to taste the non-touristy version, and want to avoid a rip-off. Watch this video to see what is behind the FOOD NAME, FOOD NAME AND FOOD NAME.

[Video story]

Film it in the hotel restaurant kitchen, or if you don’t have one, go to a local restaurant you like and usually recommend to clients. A chef briefly explains how the meal is prepared and some interesting background of it – if applicable.

But the main focus is on the mouthwatering shots of food that will make the audience book their trip to your hotel. Make sure the video does NOT start with introducing the restaurant, your hotel or the chef – unless very famous – but a few shots of the food, so that draws the attention of viewers. Then you can go into details on the venue a bit.

This is not a gastro show video where you show how to prepare a meal, you just want to make sure potential guests want to taste it.

You can theme the content to include main mails, or show deserts, quick bites on the go, coffee or wine. You can also do a series of videos, visiting a few local places.

If you don’t have a video camera or the skills to shoot a film, simply use your mobile phone and then upload the video to youtube where you will be able to edit it, set the thumbnail and add captions.

Make sure you add a strong headline to the video (see above), and also add keywords so that Google – and potential guests will find it.

It is very handy if – in the video description – you add some practical info about the location of the restaurant, distant from your hotel, average prices. Remember, the more specific details you add, the more you have to revise to keep it updated so be careful with that.

Who will like this piece of content:

  • Gastro-addicts,
  • trendsetters,
  • Instagram addicts
  • families

Stage in customer journey:

  • Deciding between a few hotels,
  • Booked the hotel

How to reuse:

  • Create a blog post version of the video by typing the copy of it  into a post, inserting the photos you have taken during the shooting, and make sure you also insert the video here. This increases the SEO of your page and also usability: some people prefer reading, or both.
  • Instagram/Pinterest post with some of the images taken during the shooting
  • Content posted on social media: Facebook, Twitter, LinkedIn – wherever possible upload the video itself. You can broadcast the shooting in a Facebook video, or a small part of it as a Snap or an Instavideo.
  • Blog content then can be posted on Medium,
  • Question-Answer on Quora on gastronomy

Where to find the content (tips, description and images):

  • Directly from the venue: yours or the local places
  • Restaurant websites and social media
  • Tourism board leaflets, and press kits
  • If you only need images, you can look for hashtags in social media (www.tintup.com)

You can also insert posts and comments visitors put on your own or other social media, or evaluation sites like Tripadvisor. In these cases however, you have to ask for their permission.

  1. b.

A version of the above is a series of blog posts introducing a selection of restaurants along certain themes:

  • Restaurants with a view
  • Where to go if you have dietary restrictions
  • The best breakfasts
  • If you are not (too) hungry
  • Places for chocolate-lovers

 

 

 

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